Blue Monkey, is off to the central Amazon in east Peru, working in association with Cool Earth and Tropicana (USA).

Blue Monkey's role is to spend two weeks with the Ashaninka tribe providing enough video footage, pictures and stories for the both the Cool Earth and Tropicana websites which you will soon be able to view on this site.

Tropicana have just launched a 12 month on pack promotion in the USA, which enables its consumers to preserve 100 square feet of rainforest for each carton of Juice purchased. (www.tropicanarainforest.com).

Blue Monkey Director, Lee Herbert, who will be making the trip to Peru said" By working in association with Cool Earth and Tropicana we can really make a difference, there are a lot of brands at the moment swinging towards this type of Ethical and Socially responsible promotion, which is good news for all"

Cool Earth (www.coolearth.org) was set up to protect endangered rainforest, combat global warming and provide sustainable jobs for local people. To date they have saved over 42,000 acres.

Lee's, Bruce Parry-style itinerary which includes drinking spit beer, living open air with the indigenous Ashaninka people for 10 days and a meeting with the Peruvian Environment Minister in Lima takes place at he end of March Lee Said "As company we are 100% committed to supporting Cool Earths objectives. We would welcome the opportunity to work with more brands and agency in association with Cool Earth"

For every client Blue Monkey purchases 1 acre on the clients behalf, Every acre protected saves 260 tons of carbon emissions which is over ten times an average household's emissions.